6 Top Design Tips for a Successful Government Website

 Different government bodies have complex objectives which can be hard to put in the digital world through a website. The needs and structure of government bodies are so different from that of other businesses, that it is often not that easy a task to create a quality government website.

People want information from these sites, information that are updated, relevant, and quick to find. The best government website is that which provides all the necessary and updated information and is user-friendly. 

Structuring and inserting all the information and services offered in manner that is user-friendly requires experienced government website developers to work on the site. Here are a few design tips to consider when creating a new government website.

1. Set Clear Objectives 

A government body when working to build a website will naturally have many different stakeholders. As a design agency you need to discuss with all the different stakeholders about what they are looking to achieve from the website. You also need them to pinpoint the exact user base and their demographics to create a perfect user profile for the website. Every aspect of your site design must always keep these goals in mind when creating the website.

2. Focus on UX

A great hindrance to build good quality user experience in a government website is the limited resources and a huge amount of information to be included. Nevertheless, you should prioritize creating good UX with the end-users in mind when developing the site. For instance, the Home Page must be so designed that the most important content is placed there and it should also provide a clear roadmap guiding the users to the exact service that they are looking for and complete desired tasks. 

3. Keep Information Updated 

Outdated information is useless, particularly for the government sites. Users are looking for current and up-to-date information about the policies and other services from the website. So, it’s absolutely essential that you keep all the information updated. If you do not do so, people will go elsewhere for information. A good CMS helps in updating content and allow several website editors from different departments to work cohesively. 

4. Get Reliable Hosting and Infrastructure 

When you are providing a valuable public service, frequent outages or a slow website would be the last thing you want to happen. You should particularly focus on page load speed. A fast loading website directly translates to better user experience and vice versa. So, opt for a quality hosting service with a good infrastructure that can provide support for large amount of data and load the fast on the website. 

5. Make the Site ADA Compliant

Accessibility is one of the factors that a government site needs to follow by rule. Every site must be easily accessible by anyone and the site should provide facilities for people with disabilities to access any type of content. Those with visual impairment should be able to access video content through the help of an audio translator, for example. Likewise, those who can’t read the text must have a facility of screen reader on the government website, so that they can easily access any information they are looking for.

6. Optimize for SEO

Optimizing your site for easy discovery and ranking by the search engines is not an option anymore, it’s a necessity. You want your website to be discoverable by the search engines and all the parameters that do that must be maintained. Optimizing your site for SEO is one of the most important tasks that can help it rank better on search engines. And better rankings would automatically mean greater user engagement, which is the ultimate goal of any site.  

Follow the above tips to create the best government website that is sure to create better engagement with visitors. 

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